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Feeling Stuck?
The best ideas are already in the room.

Playful, guided thinking to help businesses tackle challenges, get beyond the obvious, and uncover fresh possibilities for their brand, products and audience.

Built on 20+ years experience leading creative teams and strategy at:

Vice media group logo
Guardian logo
Bloomberg logo
Logo for Clear Channel Outdoor, featuring a stylized 'C' and the text 'Clear Channel Outdoor' on a black background.
Cambridge norwich tech corridor logo

POWERED BY PROVEN TOOLS & FRAMEWORKS:

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De Bono's Six Thinking Hats

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SCAMPER

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30 Circles

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The Impossible

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Build on it

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Forced Connections

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Related Worlds

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Pass it on

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Survey

〰️ De Bono's Six Thinking Hats 〰️ SCAMPER 〰️ 30 Circles 〰️ The Impossible 〰️ Build on it 〰️ Forced Connections 〰️ Related Worlds 〰️ Pass it on 〰️ Survey

Why Whirr?

20 years watching how great ideas form

After 20 years leading creative teams at The Guardian, Bloomberg and VICE, I've seen that the best ideas rarely come from the loudest voices or a blank canvas. They come from fresh perspectives, unexpected connections and people building on each other's thinking.

I created Whirr to bring that kind of thinking to small businesses - helping them get unstuck, challenge the status quo and discover what else might be possible. All with practical tools, permission to experiment and a bit of fun along the way.

Whirr goal isn’t to turn up to give you all the answers - it’s to give your business the tools, confidence and motivation to find them as a team.

Ways to whirr

From confidential 1:1 sounding boards and inspiring team workshops to hands-on marketing support, find the right fit for where your business is today.

How we can work together

CREATIVE THINKING
WORKSHOPS

Overview: Tailored, friendly, playful team sessions rooted in tested tools and frameworks to ease common business frictions, challenge safe thinking, and get everyone’s ideas whirring.

Ideal for: Teams feeling stuck in a rut, facing a tricky business challenge, or looking to unlock fresh, unexpected ideas together without relying on the loudest voice in the room.

WHIRR FOR
MARKETING

Overview: Strategic guidance and practical hands-on marketing support when you need fresh energy and expertise without full-time hires.

Ideal for: Growing small businesses that need senior marketing leadership and ongoing strategic momentum, without the commitment or cost of a full-time Director.

image of 2 people on swings reaching out to hold hands - representing whirr 1:1 thinking partnerships

1:1
THINKING PARTNER

Overview: Building a business on your own can feel isolating. Get regular, flexible access to friendly creative sounding board and someone who will prompt you with the ‘what ifs’.


Ideal for: Solo founders, and early-stage business owners who need a confidential sounding board to test raw ideas, work through blockers, and make confident strategic moves as they scale.

Not sure where to start?
Try whirr’s ‘get unstuck’ tool

A LITTLE HELP GETTING UNSTUCK

What's getting in your way?

Big ambitions, small teams, the same old thinking. Tell us what's going on and we'll help you find a good place to start.

Why Whirr?

Three reasons why your thinking might need a whirr.

In business, it's easy to get stuck doing things the same way. Repeating the same ideas, following familiar paths and relying on the same voices can leave your business going round in circles.

Whirr is here to help you discover what else might be possible if you had the right tools, permission and conditions to think differently.

Perspectives

1: More voices = Better thinking

Great ideas aren't limited to specific job titles or to the loudest people in the room. Whirr gives teams the tools and confidence to ensure everyone can contribute, bringing more perspectives into the conversation and unlocking the full wealth of thinking that's already within your business.

Potential

2: Challenge Assumptions

It's easy to keep doing what you've always done this can lead you to the same dead end. Whirr uses practical creative thinking tools and frameworks to challenge assumptions, explore ambitious ideas and find fresh approaches — helping teams to feel like they can shape the future of the business, not just keep it ticking over

Play

3: Be bold, with the right ideas

Orange line drawing of a child reaching toward a spinning pinwheel representing whirr's playful approach to creative thinking

Not every idea will work but we get stuck, plateau or get overtaken if we stop trying. Whirr coaches teams to be braver to explore more possibilities, but also gives frameworks to pressure-test ideas from different angles - building the confidence to try things out and work out which ideas to put energy into moving forward,

  • Penny is a creative, innovative and collaborative marketer. Penny and I worked together at Bloomberg and I could not ask for a better partner.

    V. Degtar, Global Chief Business Officer, TIME.

  • As a leader, she creates an inspiring environment and always encourages the team to push ourselves a little further to come up with the best ideas

    S. Chia: Small Business Owner

  • Whether you’re looking to establish a new brand, grow market share or consolidate your position, Penny is your secret weapon.

    A. Durrani: Global Content Director, Reuters Plus

  • "I found our session genuinely useful for moving my business forward as well as personally inspiring."

    — Thinking Partner 1:1. founder, Creative Services

  • Never satisfied with 'good', Penny pushes ideas and projects forward, challenging and improving them continuously.

    S. Burtt-Jones, B-Corp and Business Impact Consultant

Featured Workshops

Ready to whirr?