I’ve spent a career watching
how we think.

I've spent more than 20 years working in organisations that rely on their ability to think creatively – from The Guardian and VICE Media Group to Bloomberg Media.‍ ‍I've led teams, built new ones and worked alongside truly brilliant strategists, creatives, commercial teams, editors and entrepreneurs.

I've launched new things, untangled tricky briefs, run countless brainstorms and workshops, and, importantly, spent a lot of time bringing together people who don't ordinarily work - or think - in the same way.

I’ve never felt the need to try to be the most creative person in those rooms. I’m much more interested in finding the creativity that’s already there – particularly in the people who might not usually be asked, or who might not have the confidence to share their ideas if they are. Or surfacing the sparks of brilliance from people who say they aren’t ‘creative’. It’s being surrounded by different worldviews, life experiences, insights and perspectives that makes my mind whirr.

Creative thinking ≠ Creative artistry.

Looking back, there's a thread running through my career.‍ ‍I've always been drawn to seeing things differently and using games and playfulness to do it.

This means asking questions, challenging assumptions, spotting connections, getting people with different perspectives involved, and, importantly, enjoying the process.

Thinking differently doesn't just happen because you ask people to do it.

Over the past decades, I’ve quietly been collecting tools and techniques that I believe help create the right conditions to see things differently. My goal is to use these to help other people’s minds to whirr.

Launching whirr feels less like a career pivot and more like putting a name to the part of my work I've always loved most.

If you’re interested to see how whirr could help in your business, or with a challenge you’re stuck on, drop me a line for a no commitment chat: hello@makeitwhirr.co.uk