You keep going down the same path. Where now?

When you're responding to a brief, it's easy to jump straight to the obvious answer. Or if you are category specific, to struggle to find ‘yet another’ new angle. Flip the Brief helps sales, marketing and creative teams step back, challenge the assumptions in a brief and find a more interesting way in.

I've spent 20+ years running creative solutions and brand partnerships teams at The Guardian, VICE and Bloomberg, helping teams turn briefs from brands into ideas that actually stood out.

This workshop brings some of that thinking into the room. We'll use practical creative thinking tools to question the brief, look at it from unexpected angles and explore what else might be possible.

And it doesn't have to start with a brief. Flip the Brief can also be used to tackle a business challenge you're stuck on — changing the way you look at the problem before jumping to the solution.

You'll leave with: a different perspective on the brief or challenge, new routes to explore and some practical ways to stop defaulting to the obvious.

How it works

01 — Before we whirr
We'll have a short chat beforehand to understand the brief or challenge you're trying to work out, so I can tailor the session to you and your team.

02 — The session
A practical, playful thinking session for up to 6 people, using a handful of creative thinking tools and techniques.

03 — Take it with you
You'll get a Whirr toolkit with the techniques we've used, plus a few ways to keep the thinking going after the session.

04 — A fresh perspective
I'll share a short debrief with the person who commissioned the session, including any interesting ideas, observations or opportunities that came out of it.

How much?

Every WhirrKit is tailored to the team and challenge, so get in touch and I'll put together a quote.